Selling Tips · October 26, 2026

Step 4: Setting a Smart List Price

How to choose a list price for a Chapel Hill-area home, and why the first two weeks matter most.

Buyer interest peaks when a home first goes live. A price that matches the evidence turns that attention into offers.

Building the price

  • Start with closed sales from the last three to six months
  • Adjust for differences in size, condition and lot
  • Compare against active and under-contract listings
  • Pick a number that places your home well in buyer search ranges

The cost of overpricing

An overpriced home is compared with nicer homes at the same price, and it loses. Later price cuts tend to bring lower offers than a correct starting price would have.

Estimate your proceeds

Try different prices in the calculator. These are only estimates, not a promise of what you will receive.

Seller net sheet

What could you walk away with?

Enter a sale price and your mortgage balance. Typical Chapel Hill closing costs are filled in for you — change anything. Everything shown here is an estimate, nothing more.

$
$

Include any second mortgage or home equity line. Leave at 0 if the home is paid off.

%
%

Commissions are negotiable — there is no standard rate.

Estimated net proceeds

$462,661

Sale price
$500,000
Listing brokerage (3%)moves with price
−$15,000
Buyer agent compensation (3%)moves with price
−$15,000
NC excise tax (revenue stamps)moves with price
−$1,000
Property taxes, Jan 1 – closing (360 days)moves with price
−$5,539
Seller's attorney / deed preparation
−$650
Wire, courier & recording fees
−$150
Total costs
−$37,339

These are estimates — plainly and simply estimates, not an offer, a guarantee, or a prediction of your actual proceeds. Every figure above is a ballpark based on typical Chapel Hill-area costs and can change with your specific sale. Your closing attorney prepares the final numbers, which may include other adjustments. Taxes use 2026 Buncombe County + City of Chapel Hill rates; rates differ outside city limits.

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