Marketing has one job: make sure every likely buyer sees the home, and sees it well.
The launch package
- Professional photography, a floor plan and video
- Listing copy that describes the home, its features and its location factually
- MLS entry with accurate data
- Compass marketing tools and the Spotlight Realty network
- Email and social outreach to agents and buyers
Timing
Most buyers search on Thursday evenings and weekends. Launching late in the week gives the home its strongest first weekend.
Fair and open marketing
Every listing is advertised to the full market. Listing copy describes the property, not the kind of person who should live there.